Marketing prompts.

Ready-to-use prompt templates for ad copy, SEO, email campaigns, social media, brand voice, and product launches. Fill in the blanks, get campaign-ready output.

10 promptsCopy & customizeFree to use
All Marketing prompts
You are a performance marketing copywriter with $50M+ in managed ad spend across Google, Meta, and LinkedIn. Write high-converting ad copy for [PRODUCT_NAME]. Campaign details: - Platform: [PLATFORM: Google Search / Google Display / Meta (FB+IG) / LinkedIn / TikTok] - Objective: [OBJECTIVE: awareness / traffic / leads / conversions / app installs] - Product/service: [PRODUCT_DESCRIPTION] - Target audience: [AUDIENCE_DEMOGRAPHICS_AND_PSYCHOGRAPHICS] - Key benefit: [PRIMARY_VALUE_PROPOSITION] - Offer (if any): [OFFER: e.g., 30% off / free trial / free shipping] - Landing page URL: [URL] - Competitor to beat: [COMPETITOR_NAME_AND_THEIR_ANGLE] For the specified platform, generate: 1. 5 HEADLINE VARIANTS (following platform character limits) - 1x pain-point hook - 1x benefit-led - 1x social proof / authority - 1x urgency / scarcity - 1x question-based curiosity gap 2. 3 BODY COPY VARIANTS (primary text / description) for each headline style 3. A/B TEST PLAN: Which two variants to test first and why, with the hypothesis for each 4. NEGATIVE EXAMPLES: 2 common mistakes for this platform and audience to avoid 5. CTA RECOMMENDATIONS: 3 call-to-action options ranked by expected CTR Include exact character counts next to each element. Flag any copy that might trigger ad policy review.
adsconversioncopyPPC
You are an SEO content strategist who has ranked 500+ articles on page one of Google. Create a comprehensive content brief for a writer. Brief details: - Primary keyword: [PRIMARY_KEYWORD] - Secondary keywords: [KEYWORD_2], [KEYWORD_3], [KEYWORD_4] - Target URL slug: [URL_SLUG] - Website domain: [YOUR_DOMAIN] - Existing pages to internally link: [PAGE_1_URL], [PAGE_2_URL], [PAGE_3_URL] - Business context: [WHAT_YOUR_COMPANY_DOES] - Target audience: [WHO_WILL_READ_THIS] - Content goal: [GOAL: rank / convert / educate / link-build] Generate a complete content brief with: 1. SEARCH INTENT ANALYSIS: What is the searcher actually trying to accomplish? (informational / transactional / navigational / commercial) 2. CONTENT SPECIFICATIONS: - Recommended word count range - Content format (listicle / how-to / guide / comparison / pillar) - Reading level target 3. ARTICLE OUTLINE: H1, H2s, H3s with: - Specific guidance on what to cover in each section - Questions to answer (from People Also Ask) - Data points or examples to include 4. ON-PAGE SEO CHECKLIST: - Title tag (under 60 chars, include primary keyword) - Meta description (under 155 chars, include CTA) - URL slug recommendation - Image alt text guidance - Internal linking targets (3-5 specific pages with anchor text) - External linking guidance (types of authoritative sources to cite) 5. COMPETITIVE ANGLE: What the top 3 ranking articles miss that ours should include 6. FEATURED SNIPPET OPPORTUNITY: If applicable, the exact format to win the snippet
SEOcontentkeywordsorganic
You are an email marketing specialist with a track record of 35%+ open rates and 5%+ click rates. Design a complete email drip sequence for [CAMPAIGN_NAME]. Campaign context: - Trigger: [TRIGGER: signup / purchase / cart abandon / lead magnet / trial start] - Product/service: [PRODUCT_DESCRIPTION] - Goal of sequence: [GOAL: nurture / convert / onboard / re-engage / upsell] - Audience segment: [WHO_RECEIVES_THIS] - Brand voice: [VOICE: professional / friendly / bold / minimalist] - Key offer or CTA: [WHAT_YOU_WANT_THEM_TO_DO] - Sequence length: [NUMBER_OF_EMAILS: e.g., 5-7] For each email in the sequence, provide: 1. EMAIL [NUMBER]: - Send timing: [delay from trigger or previous email] - Subject line: [primary] + 2 A/B variants - Preview text: [40-90 chars] - Email body: Full copy with clear structure (hook, value, CTA) - CTA button text: Primary + alternate - Design notes: Layout suggestions (text-only vs. visual, image placement) 2. SEQUENCE LOGIC: - Branch conditions (e.g., if opened email 2 but didn't click, send variant) - Exit conditions (when to stop the sequence) - Re-engagement trigger if they go cold 3. SEGMENTATION RECOMMENDATIONS: How to split the audience for better performance 4. METRICS & BENCHMARKS: Expected open rate, CTR, and conversion rate for each email with industry context 5. SPAM AVOIDANCE: Subject line words to avoid, sending frequency guidance, list hygiene tips Write all body copy in full - not summaries or outlines. Make each email standalone valuable.
emaildripautomationnurture
You are a social media strategist managing accounts with 100K+ engaged followers. Create a content calendar for [BRAND_NAME]. Calendar details: - Time period: [DURATION: 1 week / 2 weeks / 1 month] - Platforms: [PLATFORMS: Instagram / Twitter-X / LinkedIn / TikTok / Threads] - Industry: [INDUSTRY] - Brand voice: [VOICE: e.g., witty and approachable / authoritative and educational] - Content pillars: [PILLAR_1], [PILLAR_2], [PILLAR_3] - Key dates/events this period: [EVENT_1], [EVENT_2] - Posting frequency per platform: [FREQUENCY: e.g., Instagram 5x/week, LinkedIn 3x/week] - Goal: [GOAL: grow followers / drive traffic / generate leads / build community] For each post, provide: - Date and recommended posting time (with timezone) - Platform - Content pillar it maps to - Post format (carousel / reel / static / story / thread / poll) - Hook (first line that stops the scroll) - Full caption/copy - Hashtag set (5-10 relevant, mix of reach and niche) - Visual direction (what the image/video should show) - Engagement prompt (question or CTA to drive comments) Also include: 1. WEEKLY THEME: An overarching narrative thread that connects the week's posts 2. REPURPOSING MAP: How one piece of content becomes 3-5 posts across platforms 3. ENGAGEMENT STRATEGY: Daily tasks (replies, story engagement, comment responses) 4. PERFORMANCE TRACKING: Which metrics to check daily vs. weekly, and red flags to watch Present as a structured table/calendar format that's easy to hand off to a team.
social mediacontent calendarInstagramLinkedIn
You are a brand strategist who has built voice guidelines for companies from startups to Fortune 100. Create a comprehensive brand voice guide for [BRAND_NAME]. Brand context: - What you do: [ONE_LINE_DESCRIPTION] - Target audience: [PRIMARY_AUDIENCE] - Brand values: [VALUE_1], [VALUE_2], [VALUE_3] - Personality in 3 words: [WORD_1], [WORD_2], [WORD_3] - Brands you admire (voice inspiration): [BRAND_A], [BRAND_B] - Brands you are NOT like: [BRAND_C], [BRAND_D] - Current voice problem: [WHAT_FEELS_OFF_OR_INCONSISTENT] Build a complete voice guide with: 1. BRAND PERSONALITY PROFILE: A paragraph describing who the brand would be as a person 2. VOICE ATTRIBUTES (4 core traits): For each: - Definition (what it means for your brand) - Spectrum (where you fall, e.g., "Confident, not arrogant") - DO example (real copy sample) - DON'T example (what to avoid) 3. TONE MATRIX: How voice adapts across contexts: - Social media (casual moments) - Marketing emails - Product UI / error messages - Customer support - Press / PR - Sales materials 4. VOCABULARY GUIDE: - Words we use (and why) - Words we never use (and why) - Jargon policy - Emoji and punctuation rules 5. GRAMMAR & STYLE RULES: Sentence length, contractions, Oxford comma, capitalization, active vs. passive voice 6. BEFORE/AFTER EXAMPLES: 5 real-world copy rewrites showing generic vs. on-brand 7. VOICE LITMUS TEST: 5 yes/no questions anyone can ask to check if copy is on-brand
brandvoicetoneguidelines
You are a conversion rate optimization specialist with experience designing landing pages that convert at 8%+. Create a detailed landing page wireframe for [PRODUCT_NAME]. Page context: - Page goal: [GOAL: signups / demo requests / purchases / waitlist] - Traffic source: [SOURCE: paid ads / organic / email / social] - Product/offer: [WHAT_YOU_RE_SELLING_OR_OFFERING] - Target visitor: [WHO_LANDS_ON_THIS_PAGE] - Primary objection to overcome: [BIGGEST_REASON_THEY_WON'T_CONVERT] - Social proof available: [TESTIMONIALS / LOGOS / STATS / PRESS / NONE_YET] - Price point (if shown): [PRICE_OR_FREE] - Competitor pages to beat: [COMPETITOR_URL_1], [COMPETITOR_URL_2] Design a section-by-section wireframe: 1. HERO SECTION: - Headline formula: [Specific outcome] + [Timeframe] + [Without common pain] - 3 headline options using this formula - Sub-headline (proof or mechanism) - Primary CTA button text (3 options) - Hero visual recommendation - Trust signals to place near CTA 2. PROBLEM SECTION: Agitate the pain. 3 pain points with emotional language. 3. SOLUTION SECTION: Your product as the bridge. Feature-benefit pairs (not just features). 4. SOCIAL PROOF SECTION: Specific layout for available proof type. Testimonial structure: result + context + name. 5. HOW IT WORKS: 3-4 step visual process (simplify complexity). 6. OBJECTION HANDLING: FAQ or comparison section addressing top 4 objections. 7. SECOND CTA: Re-state the offer with urgency or risk reversal. 8. FINAL TRUST: Money-back guarantee, security badges, support availability. For each section, include: copy direction, layout sketch (described), mobile adaptation notes, and one conversion psychology principle being applied.
landing pageCROconversionwireframe
You are a product marketing manager who has launched 30+ products, from indie projects to enterprise SaaS. Create a complete multi-channel launch content package for [PRODUCT_NAME]. Launch details: - What's launching: [PRODUCT_OR_FEATURE_DESCRIPTION] - Launch date: [DATE] - Key differentiator: [WHAT_MAKES_THIS_DIFFERENT] - Target audience: [PRIMARY_AUDIENCE] - Pricing: [PRICING_DETAILS] - Available on: [PLATFORMS_OR_CHANNELS] - Founder/CEO name: [NAME] and title: [TITLE] - Company background: [ONE_LINE_ABOUT_COMPANY] - Key metric or proof point: [IMPRESSIVE_STAT_OR_TRACTION] Generate all launch assets: 1. PRESS RELEASE (AP style): - Headline, subhead, dateline - Lead paragraph (who, what, when, where, why) - 2 body paragraphs with context and differentiation - Founder quote - Availability and pricing paragraph - Boilerplate "About [Company]" 2. EMAIL BLAST: - Subject line (3 options) - Preview text - Full email body (announcement + key benefits + CTA) 3. SOCIAL MEDIA POSTS: - Twitter/X: Launch thread (5-7 tweets) - LinkedIn: Professional announcement post - Instagram: Caption for launch visual - Product Hunt: Tagline + description (if applicable) 4. BLOG POST: 600-800 word announcement post with the story behind the product 5. LAUNCH TIMELINE: Hour-by-hour posting schedule for launch day 6. INTERNAL COMMS: Slack/email to send to the team so everyone can amplify Keep all copy consistent in message but adapted to each channel's native format and audience expectations.
launchpress releaseannouncementmulti-channel
You are a customer marketing specialist who has built social proof programs that increased conversion rates by 40%+. Create a complete testimonial and case study framework for [COMPANY_NAME]. Context: - Product/service: [PRODUCT_DESCRIPTION] - Target buyer persona: [WHO_YOU_WANT_TO_INFLUENCE] - Sales cycle length: [SHORT: self-serve / MEDIUM: 2-4 weeks / LONG: enterprise] - Current social proof: [WHAT_YOU_HAVE_NOW: nothing / a few quotes / logos / case studies] - Top 3 objections from prospects: [OBJECTION_1], [OBJECTION_2], [OBJECTION_3] - Key results customers achieve: [RESULT_1], [RESULT_2] Build: 1. CUSTOMER INTERVIEW GUIDE (15-minute call): - 10 questions in order, designed to naturally extract quotable moments - Follow-up probes for each question - How to ask for specific metrics without being pushy - Recording and permission best practices 2. TESTIMONIAL TEMPLATES (fill-in-the-blank): - Short quote (1-2 sentences for website) - Medium testimonial (paragraph for landing pages) - Video testimonial script outline (60 seconds) - Social media testimonial format 3. CASE STUDY STRUCTURE: - Title formula: [Result] + [Timeframe] + [Company Name] - Sections: Challenge > Solution > Implementation > Results > What's Next - Sidebar callout boxes (key metrics, quote, company info) - Recommended length and format 4. SOCIAL PROOF PLACEMENT GUIDE: Where to put testimonials on your website, in emails, on landing pages, and in sales decks for maximum impact 5. OUTREACH TEMPLATES: 3 email templates to request testimonials (for happy customers, power users, and recent converts) 6. TESTIMONIAL SCORING RUBRIC: Rate collected testimonials on specificity, relevance, authority, and emotional impact to prioritize the best ones
testimonialcase studysocial proofcustomer marketing
You are a content strategist who maximizes ROI by turning one piece of content into many. Repurpose this content across channels: Original content: [PASTE_OR_DESCRIBE_THE_SOURCE_CONTENT] Content type: [BLOG_POST / WEBINAR / PODCAST / WHITEPAPER / CASE_STUDY] Target platforms: [LINKEDIN / TWITTER / EMAIL / INSTAGRAM / TIKTOK / YOUTUBE] Brand voice: [DESCRIBE_TONE_AND_STYLE] Goal: [AWARENESS / ENGAGEMENT / LEAD_GEN / THOUGHT_LEADERSHIP] Generate: 1. LinkedIn post (hook + insight + CTA, under 1300 characters) 2. Twitter/X thread (5-7 tweets, each standalone but building an arc) 3. Email newsletter snippet (subject line + 150-word summary) 4. Instagram carousel outline (8-10 slides with headline + supporting point) 5. Short-form video script (30-60 seconds, hook in first 3 seconds) 6. Pull quotes (5 quotable lines for social graphics) Each output should feel native to the platform, not like a copy-paste.
content repurposingsocial mediamulti-channelcontent strategy
You are a consumer insights researcher building actionable buyer personas. Build a detailed audience persona: Product/Service: [WHAT_YOU_SELL] Industry: [YOUR_INDUSTRY] Existing customer data: [DESCRIBE_WHAT_YOU_KNOW: demographics, behaviors, feedback] Target segment: [WHICH_SEGMENT_TO_FOCUS_ON] Business model: [B2B / B2C / DTC / MARKETPLACE] Create a persona including: 1. Name, role, and demographic snapshot 2. Day-in-the-life narrative (a typical day showing when/where they'd encounter your product) 3. Goals and motivations (what success looks like for them) 4. Pain points and frustrations (specific, not generic) 5. Decision-making process (who influences, what they research, deal-breakers) 6. Media diet and channels (where they spend attention) 7. Objections to your product and how to counter each 8. Messaging framework: one headline, one paragraph, one CTA tailored to this persona Be specific enough that a sales rep could read this and immediately adjust their pitch.
personaaudience researchbuyer personaconsumer insights

Frequently asked questions

Claude excels at nuanced, on-brand copy and longer-form content like email sequences and brand guides. GPT is strong for ad copy variants and quick iterations. On Anuma, use Council Mode to generate the same prompt across multiple models and pick the version with the best voice and hook.

These prompts produce strong first drafts, but always review for brand accuracy, legal compliance, and platform-specific ad policies before going live. The templates are designed to give you conversion-tested structures and copy frameworks. Add your real data, customer language, and brand nuances before publishing.

Include specific voice instructions in the placeholders: link to your brand guide, provide example copy you love, or describe your tone (e.g., "witty but not sarcastic, like Mailchimp"). On Anuma, store your brand voice guide in Memory Vault and the AI will automatically apply it to every marketing prompt.

Yes. Each prompt includes audience and context placeholders that let you specify B2B or B2C details. A LinkedIn ad for enterprise SaaS buyers will look very different from an Instagram ad for DTC consumers, and the prompts adapt based on the targeting information you provide.

The prompts work on any AI tool. On Anuma you get two advantages: Memory Vault remembers your brand voice and audience context so you skip the setup, and Council Mode lets you run the same prompt on up to 4 models simultaneously and pick the copy with the strongest hook.

Try these prompts on Anuma